Maui Tacos® Opens in Downtown Charleston

Recognized by “Nation’s Restaurant News” as a Hot Concept winner, Maui Tacos® positions themselves as a “A Vacation You Can Eat™”. Internationally acclaimed celebrity chef and restaurateur Mark Ellman opened the first Maui Tacos on the Island of Maui in 1993.

FRS had the pleasure of helping Mike and Jennifer Seltzer bring this cool and laid-back dining experience to Charleston. Their renovated downtown space at 200 Meeting Street is the company’s first franchise location on the U.S. Mainland with their eight other locations on Hawaiian Islands. According to their website, a Las Vegas location is coming soon.

We loved the service offered by FRS from design to delivery. There are so many details and things to worry about when opening a restaurant, so finding a local source you can trust is key.
— Jennifer Seltzer, Owner of Maui Tacos, Charleston

Ranking as one of the top 20 tacos in the United States by ZAGAT has helped Maui Tacos create a huge buzz and massive following across the globe. You will definitely want to check out their menu where you will find a fusion of fresh Mexican foods paired with the exotic tastes of Hawaii.

FRS Charleston team members Thomas Coleman and Sara Webb kicked off the project in May of 2018, and it was recently completed in December. We provided kitchen design as well as equipment and smallwares. Maui Tacos of Charleston celebrated their Grand Opening on January 17th. To learn more about Mike and Jennifer’s new restaurant, be sure to connect with them at and

Below are some pictures from the project and Grand Opening event. We at FRS Charleston wish the Seltzers and their staff the best of luck and look forward to sharing Maui Taco’s yummy food and Aloha lifestyle with our friends and family!

Click on images to enlarge them and open a scrollable gallery.